Set up product pages on Amazon

Set up product pages on Amazon

Set up product pages on Amazon
Set up product pages on Amazon

In the previous station we finished creating an Amazon Marketplace account through the detailed explanation that we reviewed, now; We move to another stop in our journey, in which we will learn, as a retail trader, you can set up product pages on your own account on the Amazon market step by step.

And before starting the explanation, know well that the product page is one of the most important and dangerous tasks that should be well invested in. Because it carries the utmost importance in driving the customer to make the purchase decision or not. And it is not only about a merchant account on Amazon, but also about displaying your products on any other sales channel, the first of which is your online store.

Also, know that your seller profile isn't the only thing you need to set up properly when starting out on Amazon. Since your customers will interact directly with your product pages, you need to make sure you fill them out appropriately. The carefully completed product page will contain everything your customers may want to know about any of the products or merchandise offered

Here's how to set up the product page very professionally on your own account on the platform, in steps:

Selling on the Amazon Marketplace in Ecommerce

1. Create a product list and product categorization.
In the beginning, you are in dire need to create a list of the goods and products that you offer or sell. This can be done through the following:

This can easily be done by clicking the Inventory button on your Amazon Seller Central page, then selecting Add Product. If this is a brand new item, you'll want to choose to create a new product listing afterward. However, you can also search the Amazon catalog to see if a listing has already been built for this product, which should save you some time.

Once the list is created, you will need to enter the product classification. Amazon has a number of potential categories to choose from, and you can find the right one by searching for a related keyword. The more detailed your category, the more chance people will find it.

2. Provide product information and upload photos.
As a third step from the above, you will be asked to describe your product in a way that Amazon Marketplace understands. This means providing vital information such as the brand name, manufacturer, and package quantity:

You will need to fill out a series of fields, although you can ignore those that are not relevant to your product. If the item has multiple options, such as colors or sizes, you can describe them under the 'Differences' tab.

After that, you will be ready to upload your product images. Simply select the images you wish to include, specify the order in which they should be displayed, and save them to the list. While only one image is needed, having multiple images from different angles and variations can improve your chances of getting a sale:

Make sure every image you upload is high-quality and professional, but also conforms to Amazon's guidelines.

3. Enter the product description.
Although the last step provided background information to help categorize your product, key product features and your product description inform customers directly about the item.

Key product features will appear as bullet points near the top of your product page. To ensure this section is optimized, try to include some keywords in these points, wherever you feel they are normal.

Product description on Amazon. You will have a maximum of 2000 characters, so keep your description short, straightforward and condensed. Make sure you cover the most important information, but avoid overwhelming your audience with unnecessary text.

4. Select your keywords.
Coming to this step, we are now almost done, but there is another important task that needs to be taken care of. Just like in your online ecommerce store, you'll need to optimize product pages with keywords.

This means choosing terms that you think customers will search for when searching for a product like yours. Here is a set of the most important and prominent insights and tips regarding choosing keywords on the products page so that you can improve the visibility of your product and achieve more sales:

Your keywords should be between 1 and 100 characters long, and they should accurately represent what real customers might type in the search bar when searching for your product. If you try to get too creative, you run the risk of never finding you. However, you don't want to use overly generic terms, or else you might get lost in a sea of ​​similar products.

In addition to your keywords, you will be able to define the specific terms Amazon has suggested. Use these phrases to describe important details about your elements, such as category, intended use, target audience, and other attributes.

With this we have finished this stop and are preparing for the next leg of our journey. During the next stop, we will learn how to set a price strategy for your products offered on your Amazon Marketplace account. Get active again and pay close attention.